This session, chaired by Tom Loosemoore of Channel 4, discussed “Staying Ahead of the Game”.
Considering that this was so late in the day, there were quite a number of people at the session and none of the lacklustre questioning that you sometimes hear towards the end of conferences.
Birmingham’s creative industry was a key topic in the discussion, and it was acknowledged that it is a great asset to Birmingham. Issues that cropped up were around educating graduates so that they have the skills that employers want; monetising content so that people can make a living from what they produce; developing, attracting and retaining talent; and mapping Birmingham’s creative industry so that it is clearer to everybody how strong it is.

